Ruben Galarreta

Spanish designer Rubén Galarreta's flagship occupies a protected historic building on Calle San Marcos, one of the most architecturally striking retail spaces in Chueca. The brand designs vibrant, body-conscious menswear spanning sportswear, underwear, harnesses, fetish-adjacent pieces and swimwear, explicitly aimed at a gay clientele and often worn on Madrid's club and Pride circuit. The store itself is treated as an experience, blending fashion, design and the building's period details.